ROWDY RATHORE – artistic images!
Will the Akshay Kumar-Sonakshi Sinha starrer revive the lost art of hand-painted posters? A movie poster is used to advertise a film. Posters are very important as they create the first impression and buzz about a movie before it hits the screen. Today’s posters often feature photographs of the lead actors, while earlier illustrations were more commonly used. The movie posters of the just-released Rowdy Rathore were made by using hand painted illustrations of the kind commonly seen in the 1960s and 70s. These posters usually featured illustrations of actors or scenes from the movie – and these have been revisited with sketches of Akshay Kumar and Sonakshi Sinha for the promotional materials for Rowdy Rathore . Once upon a time poster art was an effective medium for publicity. They would catch the attention of audiences and draw them into the theatre. Artists like MF Husain, who started out as a poster-painter in the gallis of Mumbai – made the banners eye-catchi...